The branding is as iconic as New York City itself and includes a number of references to the city within its design and colours.
The brand is work in progress, and the final name will be determined at a later date.
Five stars - Representing the five boroughs of New York City;
• The Bronx
• Staten Island
New York has architecturally significant buildings in a wide range of styles spanning distinct historical and cultural periods.
Colours - Tricolor in blue, white, and orange representing the flag of New York.
The blue, white and orange refer to the colours of the historical Dutch flag. Orange is the colour the Dutch adopted after their leader William of Orange.